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Chapter 17
Figure 17-3
Crosstabs Statistics dialog box
E Deselect Population s ize and select Row percent in the Cells group.
E Select Odds ratio and Relative risk in the Summaries for 2-by-2 Tables group.
E Click Continue.
E Click OK in the Complex Samples Crosstabs dialog box.
These selections produce a crosstabulation table and risk estimate for Newspaper subscription by
Response. Separate tables with results split by Income category in thousands are also created.
Crosstabulation
Figure 17-4
Crosstabulation for newspaper subscription by response
The crosstabulation shows that, overall, few people responded to the mailing. However, a greater
proportion of newspaper subscribers responded.