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Page 16 AirTamer®
About Dr. Rachel Herz
Rachel S. Herz, Ph.D., Expert in the Psychology of Smell.
Visiting Professor, Department of Psychiatry and Human Behavior,
Brown University Medical School
Dr.RachelHerz,PhDhasbeenhailedastheworld’sleadingexpertonthe
psychology of smell. She was acclaimed as a pioneer in the psychology of
olfactioninaspecialScienticAmericanprolearticleinNovember1999,
and an example of her memory research toured in the 5-year traveling
exhibit “Brain: The world inside your head,” which opened at the Smithsonian
Institution in 2001.
Dr.Herzhasbeenconductingresearchonscent,emotionandcognition
for the past 17 years and has published over 50 original research papers,
and contributed numerous chapters to college textbooks and academic
anthologies.Herresearchhasshownhowodor-evokedmemoryisunique
in emotional potency compared to other memory experiences, how
emotional associations can change odor perception, and how odors can be
conditioned to emotions and subsequently inuence motivated behavior.
Herworkalsodealswithhowlanguagecanmanipulateodorperception,
and the role that body-odor and fragrance play in heterosexual attraction.
Dr.Herzhasbeenrecognizedbyherpeersasastarinolfaction.Inaddition
to receiving a number of private and federally funded grants, she has been
honored with several high-prole internationally distinguished awards,
including: The Ajinomoto USA Inaugural Award, and The Moskowitz-Jacobs
AwardforResearchExcellenceinthePsychophysicsofTasteandSmell.
Dr.Herzisalsorepeatedlyinvitedasaguestspeakertointernational
scientic and industrial meetings, and is currently a keynote speaker in the
“DistinguishedLectureshipProgram”fortheInstituteofFoodTechnologists.
BecauseofDr.RachelHerz’sworldprominenceandexcellentabilityasa
communicator she is regularly interviewed by national and international
mediafortelevision,radioandprintoutletsincluding:TheDiscovery
Channel,ABCNews,TheBBC,TheNewYorkTimes,TheNewYorker,The
Independent,TimeMagazine,RollingStone,Salon.com,OprahMagazine
andCosmopolitanMagazine.Duetotheirpopularity,Dr.Herz’sTV
appearances, interviews and articles have been reproduced and translated
intonumerouslanguagesrangingfromHebrewtoItaliantoJapanese.Dr.
Herzalsoconsultsformanyoftheworld’sleadingmultinationalfragrance
and avor companies, including Proctor & Gamble, International Flavors and
Fragrances,andPepsiCo.
HW_A600_UserMan_ENG_09.indd 16 5/11/09 2:25:06 PM
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