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QUESTIONNAIRE
THANK YOU FOR YOUR TIME
1 This handheld vacuum is…
My first handheld vacuum (please go to question 3)
A replacement handheld vacuum
An additional handheld vacuum
2 Which brand of handheld vacuum are you replacing or
adding to?
Dyson
Kambrook
Electrolux
Breville
Black and Decker
Other, please specify
3 Why did you choose to buy a Dyson handheld vacuum?
(Please rate each statement on a scale of 1to5,
1being the least important and 5the most important).
1 2 3 4 5
Dyson reputation
■ ■ ■ ■ ■
Good for pet hair pick up
■ ■ ■ ■ ■
No loss of suction
■ ■ ■ ■ ■
Features
■ ■ ■ ■ ■
Price/special offer
■ ■ ■ ■ ■
Store staff recommendation
■ ■ ■ ■ ■
Picks up more dust than others
■ ■ ■ ■ ■
Friend/family recommendation
■ ■ ■ ■ ■
4 Where did you first hear about Dyson handheld vacuums?
From friends and family
From the TV or a magazine
Saw it in a store catalogue
Saw it in a store
Recommended by salesperson
5 Where did you look for additional information?
Dyson website
Online reviews and forums
Retail staff
Retail catalogue
No additional research was done
6 Do you own other Dyson products?
Vacuum cleaner
Handheld
Handstick
Fan
No
7 What is your average household income?
Less than $45,000
Between $45,000 - $74,000
Between $75,000 - $100,000
Over $100,000
8 Do you have any household pets?
Dog
Cat
No
Other, please specify
9 Does anyone in your household suffer from any of the following?
Asthma
Allergies
No
10 To which age group do you belong?
16 - 24 25 - 34
35 - 44 45 - 54
55 - 64 65+
11 Would you recommend a Dyson handheld vacuum to your family?
Yes
No
12 Do you have children?
Pre-school
Aged 5 - 17 years
Aged 17+ years
Children no longer at home
Pregnant
No children
13 Which best describes your home?
Up to 2 beds
3 - 4 beds
More than 4 beds
Please take a few moments to answer our questions.
They will help us develop new products for the future.